Is Email Still Relevant for Younger Audiences?

Every few years, someone declares email dead. They’re still wrong – but something has shifted with younger audiences, and pretending it hasn’t is the fastest way to lose them. This isn’t a “kill your email program” piece. Email is still the highest-reach, highest-ROI CRM channel for almost every retailer. What’s changed is the role it […]

Upgrading Your In-Store Experience with Mobile Wallets

One bad in-store experience and a third of your customers walk not just out of the shop, but out of the brand altogether. PwC’s long-running customer experience research puts the figure at [32%] of customers leaving a brand they love after a single bad interaction. For most mid-market retailers, that’s the difference between a profitable […]

Hidden Loyalty: The Voucher Program You’re Already Running

Most brands think they don’t have a loyalty program. They do. They just haven’t named it. If you send birthday rewards, post-purchase thank-you vouchers, spend milestone offers, or win-back discounts to lapsed customers, that is a loyalty program. It just doesn’t have a badge, a tier system, or a name on a homepage. We call […]

Mobile Wallet Event Tickets for Apple Wallet and Google Wallet

Turn every ticket, membership card or event pass into a live mobile wallet experience. Litecard helps venues, clubs, event organisers, sporting teams, hospitality groups and retailers create digital passes that customers can save directly to Apple Wallet or Google Wallet. Instead of relying on paper tickets, PDFs, screenshots or app downloads, customers can access their pass from the […]

How Apple Wallet Order Tracking Reduces WISMO and Improves Customer Experience

Customers expect real-time order updates after they buy. They want to know when an order has been placed, packed, shipped, delayed, ready for pickup, or delivered. They do not want to search through emails, log into an account, download another app, or contact support just to understand what is happening. For brands and retailers, this […]