Litecard is pleased to announce a strategic partnership with Accent Group, a publicly listed retail group and one of Australia and New Zealand’s largest footwear and lifestyle operators.
With more than 900 stores across ANZ, Accent Group operates leading brands including Hype DC, Platypus, The Athlete’s Foot, Skechers, Dr. Martens, Vans, Timberland, Stylerunner and Subtype. The group continues to invest in digital infrastructure that strengthens customer engagement across both in-store and online environments.
Apple Wallet and Google Wallet Loyalty Integration
As part of this rollout, HypeWorld members will be able to add their digital membership cards directly to Apple Wallet and Google Wallet.
Litecard’s platform enables retailers to create and manage:
- Apple Wallet loyalty cards
- Google Wallet membership passes
- Digital rewards cards
- Mobile wallet coupons and offers
- Real-time wallet pass updates via API
By integrating mobile wallet passes into Accent Group’s existing CRM stack, customers can access their membership instantly from their phone without downloading another app.
Why Mobile Wallet for Retail Loyalty
Apple Wallet and Google Wallet have become powerful channels for customer retention and CRM.
Digital wallet passes allow retailers to:
- Deliver loyalty cards without plastic
- Send push notifications directly to the lock screen
- Trigger location-based notifications near stores
- Update points balances and rewards in real time
- Bridge online purchases with in-store redemption
Because mobile wallet passes live at the operating system level, they offer high visibility and persistent engagement compared to traditional email or SMS campaigns.
Scalable Digital Loyalty Across 900+ Stores
Deploying Apple Wallet and Google Wallet loyalty solutions across a network of more than 900 stores requires enterprise-grade infrastructure.
Litecard provides:
- API-driven wallet pass creation
- CRM and eCommerce integrations
- Secure hosting within compliant cloud environments
- Real-time pass updates and lifecycle management
This partnership strengthens Accent Group’s ability to connect physical retail with digital engagement, using mobile wallet technology as a core CRM channel.
Litecard continues to work with leading retailers to deliver Apple Wallet loyalty programs, Google Wallet membership cards and connected commerce solutions at scale across Australia and international markets.
For retailers exploring Apple Wallet integration or Google Wallet loyalty solutions, this partnership demonstrates what modern mobile wallet CRM can look like in practice.
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