‘Phygital’ – Physical x Digital is a huge focus on brands now as most brick-and-mortar stores make a bulk of their revenue through foot traffic. But their digital marketing budgets are massive. How can brands convert their media channels to in-store purchases?
How can we help?
i) Geolocation push notifications
Digital wallets can provide timely push notifications – whether they’re scheduled or they are set by geolocation to drive foot traffic into retailers.
ii) Media Attribution – Convert your marketing efforts
Integrations to media channels and converting them using mobile wallet passes
Why is this important for brands? What does the spending demographic look like?
One of the biggest issues facing brick-and-mortar outlets is foot traffic – with the rise in people working from home and online spending, a gap is developing between the in-store and online experience.
For traditional merchants to survive – this gap needs to be bridged. Being front of mind in customers’ mobiles is an incredible way to do this.
Why are people more likely to choose this as a user experience compared to apps?
With the barrier to entry so low – the adoption rate is much higher.
Recent studies not only show that “26% of Users Delete Apps Before Using Them” – but that most people utilise apps ‘once or twice’ before deleting it. The rate of people downloading new apps is vastly overshadowed by the number of apps that are deleted.
With the mobile wallet, 80% of Australians are using this technology every single day – whether for payments or for travel – so, you’re not asking them to use a ‘new app’ but to utilise an app they’re already using for another, seamless purpose.
How is this traditionally done without Litecard?
Physical Cards, Email/SMS marketing, Coupon Codes…the list goes on.
With Litecard, brands can create their own pass artwork and plug it into their social media campaigns, CRM and PoS systems. Allowing users to add offers and membership cards to their mobile wallet to use online or in-store.
