💄 CRM Supercharged: Kiehl’s x Litecard Launches Seamless Wallet Experience
Once upon a time, the idea of giving customers an offer they could redeem both in-store and online with a single tap felt obvious—but making it happen? That part always seemed like too much work.
Not anymore.
Litecard has proudly launched with L’Oréal’s legendary skincare brand Kiehl’s Since 1851, powering a sleek, mobile-first CRM activation that proves loyalty doesn’t need to come with a full-blown program.
🚀 In minutes, the Kiehl’s team was able to build and launch a mobile wallet pass.
📲 In seconds, customers began receiving notifications through Apple and Google Wallets.
Here’s what made this campaign sing:
✅ CRM performance: +115% uplift in CRM-driven sales
✅ Conversion power: +8% average order value vs campaign average
✅ Frictionless UX: Add-to-wallet in one tap, from email or SMS
✅ Real attribution: From message → to store visit → to redemption
Customers receive a mobile offer—no app download, no login, no printing required. Just a tap, and they’re ready to redeem. The pass lives right on their device, with real-time expiry alerts and mobile-first re-engagement built in.
This launch isn’t just a campaign—it’s a new chapter in loyalty.
To the L’Oréal team: thank you for the collaboration, energy, and vision. We’re just getting started.
💬 If your brand is sitting on a CRM database and thinking, “There’s got to be a better way to activate this…” — this might be it.
#Litecard #Kiehls #CRM #Loyalty #eCommerce #RetailInnovation #MobileWalletMarketing #CustomerEngagement #Martech
“Partnering and activating with Litecard has been one of the easiest projects I’ve been a part of, taking just minutes to setup a pass and seconds to send a notification.”
Hayden Parkinson, CRM Specialist at L’Oreal
