Industry:
Hospitality / Retail / F&B
Products used:
📱 Mobile Wallet Passes (NFC/RFID – Apple VAS and Google Smart Tap)
🎯 CRM Loyalty Sync / Lightspeed PoS / Shopify
🚀 Push Notifications
The Challenge
LUNE, renowned for redefining croissant craftsmanship, wanted to build a premium, tech-enabled loyalty experience without compromising their brand. With long customer queues, no app, and limited SMS/email interactions, LUNE was missing opportunities to connect with repeat customers and promote exclusive experiences such as LUNE Lab.
The Solution
Litecard enabled LUNE to roll out the LUNE Passport—a mobile wallet pass available in-store or online that allowed customers to:
- Accumulate Zont Miles for exclusive experiences and merchandise
- Access offers, event invites, and new releases via push notifications
- Track loyalty status directly from their Apple or Google Wallet
- Sync data between online store and in-store purchases via RetailCare integration
This gave customers a 2-click, app-free experience that kept the brand top-of-wallet—literally.
The Results
🚀 87.5% wallet adoption rate
👥 650+ signups per day in the first 5 days
🔁 Improved repeat customer recognition across stores
📲 Brand-aligned user experience without compromising aesthetics
