Richmond AFLW membership, ready when supporters need it
Richmond Football Club is making AFLW membership more convenient with Litecard. Supporters can keep their digital membership card in Apple Wallet or Google Wallet, while the club gains another way to share updates, offers and promotions.
A simpler experience for the Tiger Army
For Richmond fans, membership is about belonging to the club and supporting the team. Accessing the card should be straightforward, whether supporters are preparing for a match or checking their membership details.
Physical cards can be misplaced. An app can require a login or update at an inconvenient moment. Richmond’s wallet experience gives AFLW members a readily accessible alternative for their membership card.
Keeping the club connected between matches
The season offers more opportunities to engage than the fixtures alone. Member promotions and sponsor offers can add value, but they need to reach supporters at a useful time.
Email remains a place for detailed news. Wallet push notifications add a timely prompt, helping fans discover relevant opportunities without needing to open the club app to look for them.
How Litecard supports Richmond’s membership
Members add their card to Apple Wallet or Google Wallet and can access it on their phone. The wallet also supports notifications about club updates, membership benefits and sponsor promotions.
This brings access and communication together in a familiar mobile experience, extending the card’s role beyond simply displaying membership details.
Starting with AFLW, preparing for 2027
Richmond has introduced the experience through AFLW memberships in preparation for a planned wider AFL men’s rollout in 2027.
The approach puts supporter convenience first while creating more opportunities for the club and its partners to connect with members throughout the season. Any future expansion should be described according to its actual launch status, rather than presented as already delivered.
Common questions
Do members need to log in each time they view the wallet card? Once added, the card can be accessed in the mobile wallet without a repeated club-app login.
Does this describe every Richmond ticket? No. This case study concerns the AFLW membership wallet experience; entry eligibility depends on the membership product and supported venue arrangements.
When is the wider men’s rollout planned? The current plan is for the 2027 AFL men’s season.
Put your club’s membership in supporters’ pockets. Speak with Litecard about digital wallet memberships for Australian sporting organisations.
