Industry:
Sports & Entertainment / Membership Clubs
Products used:
🏟️ Digital Membership Cards
📱 Mobile Wallet Integration
📢 Push Notifications
The Challenge
The Sporting Club of Sydney (SCOS), home to 20,000+ members and iconic venues like the Sydney Cricket Ground and Allianz Stadium, faced operational friction during match days. Their legacy app-based membership system was prone to:
- App crashes and poor connectivity during events
- Forgotten passwords and login issues
- Clunky multi-step access processes
- Frustrated fans and long gate queues
Members demanded a faster, more reliable solution—especially during high-volume events.
The Solution
Partnering with Shakewell and Litecard, SCOS launched in-wallet membership cards that:
- Worked offline—no more connectivity issues
- Were accessible in 2 clicks instead of 5+
- Allowed for segment-based push notifications for match day updates
- Were rolled out in under 2 weeks, with zero disruption
Customisable templates were built for 7+ membership tiers, using Litecard’s API to streamline the user journey.
The Results
📈 30% increase in card scanning at gates
🕒 1 user every 3 minutes added a card in the first 2 weeks
⚙️ Launched in 2 weeks with Shakewell Agency
📢 Push-ready platform for game-day communications
