Most customers are aware of the potential of digital transformation and the need for
accurate, immediate information. Our goal is to help you with online education and tools
so you can develop your project and learn what is required.
Fundamentally, the data elements of your existing identification cards are transferred
over to the litecard wallet/pass field layout. This can be mapped and integration
performed via use of published APIs.
This allows you to maintain control over your data and protect privacy.
You continue to have responsibility and control over all member and customer data that
connects to and works with the litecard platform.
We simply allow this data to be sent to a digital wallet and create the User Interface (UI)
that engages your members. No sensitive data needs to be distributed or stored outside
of your control.
Our approach is to use modern methods and technology to enable user access and
functionality without the need to download an app. People are getting tired of needing
to access stores, enroll, sign up and wait for downloads.
With litecard, enrolment and activation are immediate. Users enjoy the ease and
convenience of this new approach.
Through understanding the in built wallet architecture available off the shelf on most
phones, we can map the user interface to enable identification, credentials, links and
messages to be sent and managed directly onto the home screen.
This creates a powerful new channel of engagement for users that they will find friendly,
fast and convenient. Instant messaging (IM) is more interactive and personal than just
pushing out text messages or emails. IM allows you to understand what messages are
read, encourage immediate responses and actions and monitor results.
This enables organisations to deliver dynamic and real-time content to users.
Our architecture is cloud based and developed for scale, flexibility and speed.
By using cloud services, we are easy to integrate with and manage. Mobile users are
familiar with connecting to web services via the cloud and generally people are very
confident of performing this type of task.
As wallet technology continues to be adopted and used for day-to-day tasks such as
payment and access, people will embrace the extra content that you can enable.
No, we are payment independent and agnostic. Most wallet stories to date have
evolved around payment. Instead, our focus is on improving engagement.
People want content that is easier to access, always up to date and always available.
You can learn and evolve your strategies to better service your members and promote
your brand value through instant messaging and smart links in the wallet.
We recognise that some people take time to change and adopt new ways of doing
things. While we expect a transition plan to be established so you can offer those using
cards (or apps) to continue for a period of time.
By introducing new services and promoting your new digital engagement service, we
believe most members will want to take advantage of the new experiences.
Some organisations have already invested in an App. If there is strong acceptance, you
could run litecard in parallel with use of the App. However, we are seeing App usage
and activation drop off plus it’s complex and expensive to maintain Apps across all the
potential devices your user base has in their hands.
Therefore, there is the opportunity to transition to a new, more personal, timely and
interactive approach to engagement.
Wallets are evolving and do offer value. However, the different versions and types of
wallets are different. What works for you is a consistent user experience where all
members can perform the same functions and engage specifically with your brand,
messages and links.
This is a key goal. The opportunity is to learn quickly what members want. Our
experience shows that always available links and information make it easy for members
to consider and act. You obtain the data from these preferences and decisions and in
turn fine tune your programs to offer and deliver what members want the most.
Security is a key consideration and we have provided some papers on this subject to
ensure our customers understand the various considerations. Firstly, there is the cloud
environment and therefore we have detailed AWS’s position on cloud security. Next, is
the mobile network and gateways used to communicate with mobile devices. Again,
there is a specific security gateway paper. Then there is the actual member data and
we have given you information about how litecard ensures you have control over
privacy, member data and ongoing lifecycle management of this data.
User data is stored securely on AWS servers across the world which have industry standard data and physical security. Certain clients request data to be stored on premises or via edge cloud configurations. Data is encrypted at rest and on transit using 256-bit Advanced Encryption Standards (AES-256).
The Litecard service can be used in most parts of the world in a variety of different industries. Any organisation that distributes physical cards can use Litecard technology to issue a dynamic and engaging alternative via Mobile Wallets.
Applicable industries include but are not limited to:
Government organisations and Licensing/accreditation bodies
Sporting associations (teams and peak bodies)
Charity member organisations
Card issuing programs
Litecard has no MoQ! We are happy to serve and assist organisations to digitise membership and card programs across the world.