Overview
As a consumer brand, you are often hamstrung by your marketing options to create a database of users and engage/retain them.
But what if you could use digital channels as a way to drive foot and encourage people to transact with your product online or in-store?
Litecard is working with brands such as your good old Mars Bar to create digital vouchers which are distributed by email, SMS, printed media or social media.
For brands and retailers alike, the constant mix of media – from direct marketing like Email & SMS to Social Media, Paid Advertising, OOH, Print and more – is a bare necessity of marketing. Not only does this take significant time, resources & funds to run effectively – the returns are diminishing year after year.
Among this, the age-old question always remains…did this marketing generate sales? How can we track it?
Well, what if you could track it?
With Litecard, you can connect this marketing directly with customers’ digital wallets – opening a new channel and driving measurable sales.
What does this mean for the brand and the retailers that stock them?
More in-store/online traffic
When entering customers’ digital wallets, brands and retailers unlock a new marketing channel with branded Push Notifications that penetrate the phone lockscreens – unlike promotional emails – and can provide timely reminders to drive foot traffic in-store or online.
Increased customer loyalty
By creating convenience for customers, you enhance the brand experience at the same time – building more loyal customers.
Increased brand awareness
Given that four in five Australians use their digital wallets daily – brands can occupy this space, staying front of mind and increasing awareness.
A great user experience (optional – can delete if not relevant/powerful enough)
The convenience for a customer to be able to scan a loyalty pass or an offer without even unlocking their phone provides a key point of difference to traditional methods – like asking for a phone number or having to use physical cards, or look up old emails.
Converting a “light buyer”
It’s always the hardest to convert a customer for the first time or coerce them to buy after they haven’t bought for 12 months. That’s why brands are choosing to create offers for New Product Development (NPD).
How easy it is for a retailer to set up
Brands and retailers can engage with the digital wallet easily – Litecard has built the platform and integration with Apple & Google so you don’t have to. All it takes is an exploration and an understanding of workflows and campaigns can kick off in a matter of a couple of weeks.
It’s easy – create your own experience with Litecard, reach out today.
