For consumer packaged goods (CPG) brands, connecting digital marketing spend with real-world purchases in thousands of stores across grocery, convenience, pharmacy, and liquor is the holy grail. But pulling this off at scale requires more than just a good offer. You need retailer buy-in, airtight attribution, and a platform that turns complex workflows into a self-service engine. That’s where Litecard comes in.
Below, we break down how leading CPGs are using Litecard to run closed-loop retail media, what it takes to activate these campaigns, and how to scale them efficiently.
1. Getting Started: From Self-Service to Full-Scale Retail Media
Brands can launch wallet-based activations across multiple retailers, without waiting months for IT projects.
• Easy Onboarding: Onboard in days, not months. Access a self-serve dashboard, templates, and a built-in knowledge base.
• API-Ready: Connect Litecard to Salesforce Marketing Cloud, your CRM, or web forms, so you can deliver wallet passes via email, SMS, paid media, or influencer campaigns.
• Flexible Distribution: Customers download passes from landing pages, QR codes, or straight from paid ads and CRM journeys.
• Knowledge Base: Tap into step-by-step playbooks for retailer engagement, code management, and analytics.
2. Retail Media Mechanics: Collaboration Is Key
Here’s the real engine behind high-performing retail media: strong partnerships with your stocking retailers.
How It Works:
• Engage Retailers Early: CPG brands need retailer cooperation to run wallet pass campaigns. Whether it’s Woolworths, Chemist Warehouse, 7-Eleven, or independents, get their input up front.
• Obtain Redemption Codes:
i) Unique Barcodes/QRs: These are best for attribution. Each customer gets a one-time-use code, tied to their wallet pass and mapped to their redemption event.
ii) Generic Codes: Simpler for rapid deployment, but with limited individual attribution. Best used where PoS tech or campaign objectives make this preferable.
• Coordinate with PoS/Data Providers: Work with each retailer’s PoS or data partner to:
i) Generate unique/generic codes.
ii) Provide the codes (CSV or via API) to Litecard.
iii) Return scan/redemption data to close the loop, proving who redeemed, where, and when.
• Remuneration: Most CPG activations require an incentive or fee to retailers (promotional fee, scan fee, or revenue share). Clear, data-backed reporting builds trust and repeatability.
Litecard is your middleware connecting all these pieces, distributing branded offers and collecting campaign data across your retail footprint.
You may be able to leverage your existing retail media investments and activations by using Lite card to facilitate claims and rebates in store or online.
3. Building and Launching Wallet Offers
Once you have retailer buy-in and the right codes, the magic happens:
• Template Creation: Easily build brand/retailer co-branded passes, add logos, T&Cs, expiry dates, etc.
• Assigning Codes: Litecard securely assigns unique or generic codes to wallet passes, ready for download via any channel.
• Distribution: Get passes into wallets through:
i) CRM/email
ii) Paid social (Meta ads direct to download)
iii) Influencer campaigns
iv) QR codes in-store or at events
v) Website/landing pages
• Approval Workflow: Offers, creative, flow, and redemption are all signed off between brand, retailer, and Litecard, with in-platform collaboration.
4. Data, Attribution, and Analytics
With Litecard, every campaign is built for closed-loop measurement. With major grocery and point of sale systems that Litecard does not natively support, you may need to work with data providers such as IQVIA, Quantium or Nielson:
• (from PoS) Redemption Data: Brands get back anonymised, campaign-level data: who downloaded, who redeemed, where, and when (as allowed by retailer data policy).
• (from Litecard) Performance Metrics: Track wallet downloads, code activations, CRM/email open and click rates, and in-store or online redemption.
• Export & Integrate: Feed Litecard data back into your CRM, CDP, or analytics stack to inform future marketing.
5. Distribute via CRM, Events, Paid Media, or 1PD Activations
• Build 1st-Party Data at Scale: Use events, Meta ads, or influencer campaigns to drive signups for wallet passes, collecting consent and opt-ins for future marketing.
• Drive Store Traffic: Turn digital engagement into in-store visits, measurable by unique code redemptions.
• Retailer Value: Help your retail partners grow foot traffic and sales, and prove it with real numbers.
6. Wallet-Based Push Notifications & Geo Targeting
• Push Notifications: Send up to 10 campaign push messages (depending on the length and nature of your campaign) in the form of reminders, “thank you” notes, or last-chance alerts.
• Geo-Location: Target wallet holders when they’re near or in a store (with clear customer opt-in/out).
• Customer Control: Opt-in/opt-out always respected, with compliance built in.
7. Platform Best Practices & Scaling/Automation
• Re-Skin in Real Time: Update pass designs instantly, and existing wallet passes update automatically on customers’ phones.
• Automate Campaigns: Use APIs to trigger pass creation directly from your forms or campaigns, with codes and payloads generated on the fly.
• Knowledge Base: Create structure and detailed guides and checklists help you brief retailers, set up campaigns, and interpret results.
8. Ongoing Support: WIP Meetings for Seamless Execution
Launching your first retail media campaign with Litecard? We know even the best platforms work better with expert support. That’s why we recommend brands schedule a weekly 15–20 minute WIP (work-in-progress) meeting with Litecard in the four weeks leading up to launch. These short check-ins help you:
• Align on campaign setup, code management, and approvals
• Troubleshoot creative or integration issues early
• Get guidance on integrating with Salesforce, Klaviyo, or your CRM/media activation stack
• Keep the campaign on track for deadlines and reporting
As you gain confidence and build internal expertise, these meetings can taper off, freeing your team to run future activations independently while still tapping Litecard’s knowledge base and support when needed.
In Summary
Litecard gives CPG brands the toolkit to make retail media work, from briefing retailers and managing codes to launching offers, capturing data, and measuring ROI at scale. By connecting every activation to real, attributable purchase data, Litecard makes it easy for brands and retailers to build trust, share value, and repeat successful campaigns.
Ready to supercharge your retail media?
Get in touch to access Litecard’s self-service tools, proven playbooks, and expert support—so you can launch smarter, more measurable campaigns across every channel.
