Litecard lets you deliver Apple and Google Wallet passes directly from your email sequences.
By embedding dynamic “Add to Wallet” buttons and QR codes in your Yotpo, Klaviyo, Salesforce, or Dotdigital templates, you create mobile-first campaigns that drive measurable results.
This guide is applicable to other CRMs you might use that include Braze, Oracle, Mailchimp and Hubspot.
📲 Why Email + Mobile Wallet = Conversion Powerhouse
Wallet integration amplifies CRM performance by:
Boosting clickthrough and redemption rates
Triggering location-based or expiry-based push alerts
Eliminating the need for app downloads or logins
✅ Key Metrics from Real Campaigns:
• +115% CRM channel revenue: Kiehl’s saw this increase by embedding wallet passes into their EDMs
• +93% revenue uplift: Bonds (Hanes Brands) drove nearly 2x revenue from customers who downloaded a wallet pass
• 38% more items per order: Wallet users placed larger orders than non-wallet customers
• 87.5% add-to-wallet rate: LUNE achieved this with a no-app, in-email wallet download flow
🔧 Integration Steps: Klaviyo, Salesforce, Dotdigital
1. Generate Unique Wallet Passes
Use Litecard’s dashboard, API, or CSV batch tools to create passes. Each pass includes:
• A unique download URL
• A QR code
• Metadata like email, user ID, tier, and more
Design your pass first in the dashboard, and Litecard can pull a list of CSV download links for you to send via your CRM/CDP (email or SMS platform), or your design can be created via API. Each API will return a download link, QR code or Apple/Google Wallet download link.
2. Embed “Add to Wallet” Buttons in Email Templates
Klaviyo Example:
Salesforce Example:
The Result
🧠 Tip: Customise CTA to be clear and precise, showing buttons for each device and a QR code for desktop users.
3. Include a Unique QR Code
Use a QR code image associated with each download link:
• Embed in the footer or body of your email
• Great fallback if opened on desktop
• Print-friendly for physical campaigns
4. Automate Journeys with CRM Logic
Use CRM properties to manage flows:
• Set Wallet_Added = TRUE when downloaded
• Trigger reminders if not downloaded after 3 days
• Use Last_Redemption_Date to drive follow-up offers
• Segment by tier or location for advanced personalisation
5. Track and Report Success
Litecard tracks:
• Wallet pass downloads per user
• Notification opens & CTR
• Redemptions (scans, code use)
• Geo-activity (store proximity)
You should also be tracking things like CRM performance, commonly customers see an increase in AOV, #items per order, revenue per customer or overall monthly campaign performance compared to customers who didn't download a mobile wallet pass or compared to campaigns that did not use Litecard.
📈 Build Long-Term Value, Not Just Clicks
Mobile wallet users:
• Open passes more often than emails
• Convert faster than app-based journeys
• Stay engaged longer due to persistent presence in the wallet
If executed properly, Litecard’s platform usually allows brands (that stock at retailers) and retailers to boost AOV, number of orders per month, revenue per customer and monthly campaign performance by using the wallet to augment the call to action and extend the customer experience from online to offline - across CRM or media reach.
