PRIVACY POLICY

  1. Introduction

Litecard Pty Ltd (“Litecard”, “we”, “us” or “our”) respects the privacy of individuals and is committed to protecting personal information.

This Privacy Policy explains how Litecard collects, uses, stores, discloses and protects personal information when you interact with our websites, products, services and technology platform.

This Privacy Policy applies to:

  • visitors to Litecard websites;
  • customers and prospective customers;
  • users of the Litecard platform;
  • business partners and suppliers;
  • individuals who interact with digital wallet experiences created through Litecard.

Litecard is committed to complying with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) where applicable.

  1. About Litecard

Litecard Pty Ltd is an Australian technology company providing enterprise mobile wallet infrastructure.

Litecard enables organisations to create and manage digital wallet experiences including:

  • loyalty cards;
  • membership credentials;
  • vouchers and offers;
  • event and venue passes;
  • customer engagement experiences;
  • QR code, barcode and NFC-enabled digital credentials.

Litecard integrates with business systems including CRM platforms, customer data platforms, ecommerce systems, loyalty platforms and point-of-sale solutions.

  1. Our Role in Handling Personal Information

The way Litecard handles personal information depends on how our Services are used.

Information Collected Directly by Litecard

When individuals interact directly with Litecard, including through our website, enquiry forms or business communications, Litecard acts as the organisation responsible for managing that information.

Information Processed for Litecard Customers

When a business customer uses Litecard to create digital wallet experiences for its own customers, members or users:

  • the business customer generally determines why information is collected and how it is used;
  • Litecard processes information to provide the Services;
  • the customer remains responsible for its own privacy obligations.

For example, a retailer using Litecard to provide a loyalty wallet pass remains responsible for notifying its customers about how their loyalty information is collected and used.

  1. Personal Information We Collect

The personal information collected by Litecard depends on your relationship with us.

Business and Account Information

We may collect:

  • name;
  • email address;
  • phone number;
  • job title;
  • organisation details;
  • account information;
  • billing information;
  • communications with Litecard;
  • support requests.

Platform Information

Depending on how a customer configures Litecard, we may process information associated with digital wallet experiences, including:

  • customer identifiers;
  • membership information;
  • loyalty balances;
  • reward information;
  • voucher information;
  • pass status information;
  • redemption information;
  • device or wallet-related information.

Litecard only processes information necessary to provide the Services requested by our customers.

  1. How We Collect Personal Information

We may collect personal information through:

  • website enquiries;
  • customer onboarding processes;
  • sales discussions;
  • customer support interactions;
  • platform usage;
  • integrations with customer systems;
  • business relationships.

Where Litecard receives personal information from a customer, the customer is responsible for ensuring it has collected and shared that information appropriately.

  1. How We Use Personal Information

Litecard may use personal information to:

  • provide and operate our Services;
  • manage customer accounts;
  • authenticate users;
  • provide support;
  • respond to enquiries;
  • maintain security;
  • monitor and improve platform performance;
  • develop and improve products;
  • manage commercial relationships;
  • comply with legal obligations.

Where permitted, Litecard may also use business contact information for marketing and communications about our services.

  1. Digital Wallet Pass Information

Litecard enables organisations to create digital wallet experiences through supported platforms, including Apple Wallet, Google Wallet and other digital wallet services.

The information displayed on a wallet pass is determined by the Litecard customer.

Litecard does not independently decide:

  • which individuals receive a pass;
  • what information is displayed;
  • what offers or communications are provided;
  • how customer data is used by the organisation.

Businesses using Litecard remain responsible for their customer-facing privacy obligations.

  1. Marketing and Electronic Communications

Litecard may use your contact information to communicate with you about our products, services, events, company updates, industry insights and other information that may be relevant to you or your organisation.

We send commercial electronic messages and other direct marketing communications where you have consented, where consent may reasonably be inferred from our relationship with you, or where we are otherwise permitted to do so under applicable Australian privacy and anti-spam laws.

Where required, our commercial electronic messages will identify Litecard as the sender and provide a functional means for you to unsubscribe or opt out of receiving further marketing communications.

You may opt out of marketing communications at any time by using the unsubscribe mechanism included in the communication or by contacting us directly. We will action unsubscribe requests within the period required by applicable law.

We may retain limited information about an opt-out request, such as your email address or other contact details, on a suppression list where reasonably necessary to ensure that your preference continues to be respected.

Opting out of marketing communications does not prevent Litecard from contacting you in relation to an existing account, enquiry, contract or commercial relationship, or from sending operational, transactional, service, security or legally required communications.

Where Litecard communicates with representatives of businesses or organisations, we may use business contact information provided to us, obtained through a business relationship, or sourced from legitimate business or publicly available sources, where permitted by applicable law.

Litecard does not sell personal information to third parties for their own marketing purposes.

Where customers use the Litecard platform to send notifications, offers, marketing messages or other communications to their own customers, members or users, the customer is responsible for obtaining any required consents, maintaining appropriate opt-out processes and ensuring that its communications comply with the Spam Act 2003 (Cth), the Privacy Act 1988 (Cth) and any other applicable laws.

  1. Cookies and Website Analytics

Litecard uses cookies and similar technologies on our websites.

These technologies help us:

  • operate our websites;
  • understand visitor behaviour;
  • improve website functionality;
  • analyse performance;
  • improve marketing effectiveness.

You may manage cookie preferences through your browser settings.

  1. Disclosure of Personal Information

Litecard may disclose personal information to trusted third parties that assist us in providing our services.

These parties may include:

  • cloud hosting providers;
  • technology providers;
  • analytics providers;
  • security providers;
  • communication providers;
  • professional advisers.

Litecard requires appropriate confidentiality and security obligations from relevant providers.

  1. Data Hosting and International Processing

Litecard uses trusted technology providers to deliver its services.

Personal information may be processed or stored in Australia or other countries where Litecard or its service providers operate.

Where information is disclosed overseas, Litecard takes reasonable steps to ensure appropriate protections are applied in accordance with applicable privacy obligations.

  1. Security of Personal Information

Litecard takes reasonable steps to protect personal information from:

  • misuse;
  • interference;
  • loss;
  • unauthorised access;
  • modification;
  • disclosure.

Security measures may include:

  • access controls;
  • authentication mechanisms;
  • monitoring;
  • security processes;
  • supplier assessments.

No internet-based service can guarantee complete security, but Litecard continuously reviews its security practices.

  1. Access and Correction Requests

You may request access to or correction of personal information held by Litecard.

To make a request, contact:

privacy@litecard.com.au

Litecard may require verification of identity before responding.

We will respond within the timeframe required by applicable privacy laws.

  1. Privacy Complaints

If you believe Litecard has not handled your personal information appropriately, you may contact us using the details below.

We will investigate complaints and provide a response within a reasonable timeframe.

If you remain dissatisfied, you may contact the:

Office of the Australian Information Commissioner (OAIC)

  1. Data Retention

Litecard retains personal information only for as long as reasonably required for:

  • providing services;
  • maintaining business records;
  • meeting legal obligations;
  • resolving disputes;
  • enforcing agreements.

When information is no longer required, Litecard takes reasonable steps to securely delete or de-identify it.

  1. Third-Party Services

Litecard integrates with third-party services, including:

  • Apple Wallet;
  • Google Wallet;
  • Samsung Wallet;
  • CRM platforms;
  • ecommerce platforms;
  • loyalty platforms;
  • point-of-sale systems.

Those third parties operate under their own privacy policies and terms.

Litecard is not responsible for the privacy practices of third-party providers.

  1. Changes to This Privacy Policy

Litecard may update this Privacy Policy from time to time to reflect:

  • changes to our services;
  • changes in technology;
  • changes in legal requirements;
  • improvements to our privacy practices.

The latest version will be available on our website.

  1. Contact Us

For privacy enquiries regarding Litecard Pty Ltd

Email: privacy@litecard.com.au

Connect with Litecard

Find out how brands are using Litecard to create wallet-lead customer experiences that drive retention and acquisition.