Litecard’s self-service dashboard empowers brands, retailers, and agencies to launch mobile wallet campaigns without writing code. From pass creation to campaign insights, everything you need to build engaging digital experiences lives in one place.
This guide walks you through how to use Litecard’s dashboard to:
• Design and launch wallet passes
• Set up customer journeys and automation
• Send push notifications
• Monitor performance and export data
🧰 Step 1: Access the Dashboard
Upon onboarding, partners/customers receive login credentials to the Litecard dashboard. Litecard offers:
• Sandbox (Demo) Environment for testing and training (demo.litecard.io)
• Production Environment for live campaigns (litecard.io)
🎯 Example: Sporting Club of Sydney created seven membership templates with tiered benefits using the dashboard in minutes.
🎟 Step 2: Create & Customize Your Wallet Pass
Use the dashboard to build a branded Apple/Google Wallet pass:
1. Select Template: Choose from offers, memberships, gift cards, etc.
2. Customize:
• Upload brand artwork
• Add dynamic fields (points, tiers, expiry)
• Define the pass colour, logo, and call-to-action
3. Configure Rules:
• Set expiry conditions
• Assign unique redemption codes
• Define location-based triggers
[OPTIONAL] create a branded sign up form to collect first-party data or connect to your CRM signup flows and automation triggers/rules
🔄 Step 3: Automate Journeys & Send Out Passes
Once the pass is live, use Litecard to automate the customer journey:
• On Download: Trigger a welcome push notification
• Location-Based Rules: Send notifications near a store or venue
• Event Triggers: Push reminders before expiry or new product drops
• Tier-Based Messaging: Customise content by loyalty tier or CRM segment
• Conduct a Simple Data Migration: And upload a list of coupons/membership cards to the dashboard or use our API to generate a list of download links to send out across your database
📈 Step 4: Track Performance
The dashboard gives real-time access to key metrics:
• Pass Downloads: Total and by channel
• Redemption Rates: Unique vs. repeated use
• Notification Engagement: Open rates, CTRs
• Geolocation Insights: Which areas drive the most activity
• Conversion Tracking: Connect redemptions to PoS activity
You can also filter by date range, campaign ID, or user segment.
📊 Example: Mars and L'Oreal used Litecard's performance data to retarget high-intent customers and cut media spend waste.
📤 Step 5: Export Reports & Share with Teams
Litecard enables:
• CSV/Excel export of user and performance data
• Campaign summary reports for stakeholders
• Integration with external analytics dashboards via API
Partners and brands can easily include Litecard insights in weekly reporting or quarterly business reviews.
💡 Pro Tips for Using Litecard’s Dashboard Effectively
• Use the demo environment to test the pass design across Apple and Android
• Segment audiences by location or behaviour for higher engagement
• Refresh offers with urgency-driven expiry timer
• Duplicate and export/import journeys that have worked well across campaigns or brands
• A/B test CTA wording or visual layouts to maximise conversions with different CRM or media campaigns
🌐 No-Code. High Impact
Litecard’s dashboard lets you launch and manage wallet campaigns in minutes, without developer dependencies. It’s ideal for:
• Marketers running loyalty promotions
• Agencies launching campaigns for clients
• Retailers testing offers by store or region
From creation to conversion, Litecard gives you full visibility into the customer journey and the tools to optimise every step.
