If you’re looking at Apple Wallet or Google Wallet passes for your business, the first question is usually: how much? The answer depends on which platform you choose and how you plan to use it. Pricing in this space isn’t always straightforward, so here’s a breakdown of how wallet pass platforms typically charge and what to look out for.
How Wallet Pass Platform Pricing Typically Works
Most platforms use one of three pricing models, and some blend them together.
Per-pass pricing charges you based on the number of active passes in circulation. Multi-use passes like loyalty cards and memberships tend to cost more per unit than single-use passes like coupons or event tickets, though both drop in price at volume. Expect anywhere from half a cent to five cents per pass depending on type and scale.
Litecard does not charge per pass or per push notification. Instead, it operates on a monthly subscription model based on the number of users you enroll in the ecosystem. This subscription covers customer success support, onboarding, and provides unlimited pass downloads and push notifications within your plan.
Platform subscription fees typically cover hosting, security, and access to the dashboard and APIs. Plans vary by scale, from entry-level options for individual users to more robust packages for teams and enterprise features. Some platforms also include a set pass allowance within the subscription.
Enterprise or managed service pricing is more tailored. Platforms offering CRM integrations, custom automations, and dedicated support typically price on a project or retainer basis. You’ll usually need to book a demo to get a quote that reflects your tech stack and volume.
Costs That Aren’t Always Obvious
Beyond the platform fee, a few extras are worth budgeting for. Apple requires a Developer Account (USD$99/year) to issue commercial passes to Apple Wallet, a fixed cost regardless of which platform you choose. Automation tools like Zapier or Make carry their own subscription costs too.
Integration complexity matters too. A simple coupon campaign costs very little to set up. A fully automated loyalty program connected to your POS and CRM is a bigger project and pricing should reflect that.
What to Look for When Comparing
When evaluating platforms, pricing is only part of the picture. Check whether both Apple Wallet and Google Wallet are supported natively. Ask if integrations with your existing systems are included or cost extra. For Australian businesses, data sovereignty matters know where your customer data is stored. And look at what analytics come bundled in, because visibility into pass installs and redemptions is where ROI tracking happens.
Where Litecard Fits
Litecard supports Apple Wallet, Google Wallet, and Samsung Wallet, and integrates with major CRM, POS, and eCommerce systems. Rather than a one-size-fits-all pricing page, Litecard scopes a solution for each business, whether that’s a single promotional campaign or a multi-market membership program.
Brands like Armani, L’Oréal, The North Face, and Bonds already use Litecard to manage wallet-based loyalty and promotions at scale. If you want to understand what pricing looks like for your use case, the best next step is to get in touch for a demo.
Frequently Asked Questions
Costs vary depending on usage limits and the platform’s intended purpose. Many platforms, including Litecard, go beyond simply creating passes – they let you engage, track, and retain customers throughout the eCommerce or retail lifecycle. Pricing is typically structured around the number of users or level of access, with enterprise solutions often custom-quoted based on volume, integrations, and support needs.
With Litecard yes for your monthly fee – but with other providers, not always. Some platforms charge per notification or cap the number included in each plan tier. Ask about this upfront – it’s often the biggest variable cost.
