Retail loyalty for Australian brands
Retail loyalty in Apple and Google Wallet, built in Australia
Put your loyalty card, offers and online orders in Apple and Google Wallet. No app to download. Works with Shopify POS, Klaviyo and the CRM you already run, with a local team in Melbourne.
Loyalty & memberships
Points, tier and rewards on a card that updates itself and scans at the counter.
✓ Live points and tier
✓ Shopify POS and NewStore scan
✓ VIP and paid tiers
Offers & vouchers
Send offers from email, SMS, QR or social that customers save and actually redeem.
✓ Single or multi-use
✓ Expiry and store rules
✓ Location reminders
Order tracking
Live Apple Wallet order updates on the lock screen, so fewer "where's my order" emails.
✓ Shipping status updates
✓ Click and collect alerts
✓ Post-purchase offers
Retail wallet passes at a glance
What is a digital loyalty card for retail?
A digital loyalty card is a retail loyalty programme delivered as a pass in Apple Wallet or Google Wallet instead of a plastic card or a branded app. Points, tier and reward balances update automatically, offers appear on the lock screen, and staff scan the pass at the register to identify the member. Most Australian shoppers already carry Apple Wallet or Google Wallet, so joining takes one tap.
- App needed: No. Shoppers add the pass from an email, SMS, receipt, website or QR code at the counter
- In store: Staff scan the pass in Shopify POS, NewStore or LS Retail to open the member profile
- Engagement: Pass updates and location-based reminders on the lock screen
- Connects to: Klaviyo, Salesforce Marketing Cloud, Braze, Bloomreach, Dotdigital, Talon.One, Shopify and Okendo
- Results: BONDS recorded 93% more revenue per customer. Nutrition Warehouse runs it across 120+ stores in Australia and New Zealand
- Support: Local team in Melbourne, AEST hours
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How it works
Your CRM stays the source of truth. The pass reflects it in real time.
Connect
Plug into Klaviyo, Salesforce, Braze, Bloomreach, Shopify and your POS.
Design
Brand your passes, tiers and offer rules in the dashboard.
Distribute
Add-to-wallet links in emails, receipts and in-store QR codes.
Engage
Push updates and nudges, then track adds, scans and redemptions.
+23% customer purchase frequency
+25% order volume per campaign
+93% revenue per customer
Australian retail programs that pay for themselves within a campaign.
Read retail stories →Wallet vs app vs plastic card
Wallet pass
Loyalty app
Plastic card
Download required
No
Yes
No
Ready to scan at checkout
Yes
If installed and logged in
If carried
Points update live
Yes
Yes
No
Lock-screen updates
Yes
Needs push opt-in
No
Location reminders
Yes
Needs permission
No
Build and upkeep
Low
High
Print and reissue
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Common questions
Do my customers need an app?
No. Passes live in Apple Wallet and Google Wallet, already on their phone.
Does it work with Shopify POS and Klaviyo?
Yes. Staff scan passes in Shopify POS and Klaviyo sends the wallet links. Nutrition Warehouse runs this across 120+ stores.
Do points and tiers update live?
Yes. They sync from your CRM or loyalty engine and show on the lock screen.
Which platforms do you connect to?
Salesforce, Adobe, Braze, Klaviyo, Bloomreach, Dotdigital, Talon.One, Shopify, NewStore, LS Retail and more, plus a full API.
Is there local support in Australia?
Yes. Our team is based in Collingwood, Melbourne, and works on Australian time.
Retail resources
Case studies, guides and integrations
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INTEGRATION
INTEGRATION
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How valuable could wallet be for your stores?
Share your member numbers and stack. Our Melbourne team will model it on your program.